Wellington-based Psoda is the first New Zealand software company to be selected as a featured exhibitor at the Hong Kong Trade Development Council (HKTDC) International ICT Expo in April.
Psoda, which develops cloud-hosted project, programme and portfolio management (PPM) tools, is one of only three Kiwi software firms exhibiting at the expo with the support of New Zealand Trade and Enterprise.“Being one of only 10 featured exhibitors at the expo is a chance for us to show off the ingenuity and innovation of the Kiwi software industry on a very big international stage,” says Psoda CEO Bruce Aylward.
The expo on April 13 to 16 is expected to attract over 30,500 visitors.
“According to the organisers, Psoda is also the only cloud-based PPM software company at the event. This presents us with an excellent opportunity to both shine the spotlight on Psoda and innovation in the wider New Zealand ICT community,” says Aylward .
“Our goal at the event is to both attract customers from Hong Kong and China, as well as channel partners who can help us grow in the wider Asia Pacific region,” he says.
He says the NZTE has already set up a number of high level meetings with large organisations in Hong Kong. “We would have struggled to that on our own.”
Psoda was founded in 2006, and was number 206 on the 2013 Deloitte Technology Fast 500 Asia Pacific index.
Psoda’s customers in New Zealand and Australia include construction, energy, financial services, government, health and transport organisations.
Robert Yiu, business development manager of the Hong Kong branch of New Zealand Trade and Enterprise, says having a Kiwi company selected as a featured exhibitor by the expo organisers is recognition of the country’s ICT innovation.
He adds that while New Zealand is well known in Asia for its food and beverage and natural products, its ICT industry is not widely recognised in this region.
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