“Organisations harnessing the four IT megatrends of social, cloud, mobile and big data to build new applications are redefining their industries. IT must drive cost efficiencies to fund the new applications businesses are asking for,” says David Goulden, CEO of EMC Information Infrastructure, at the ‘Redefine Possible’ event in London.
“Although these new applications will be architected differently, they cannot become another IT silo,” he says.
Goulden says the products will provide IT organisations with the ability to redefine what is possible, by dramatically reducing the total cost of ownership of existing application estates and accelerating new application delivery on their journey to the hybrid cloud.
IT must drive cost efficiencies to fund the new applications businesses are asking for.
Jeremy Burton, president, EMC products, marketing and solutions, says organisations today are managing a variety of workloads while supporting new demands to build new applications, both on-premise and in the public cloud.
“There is no one-size-fits-all solution,” says Burton.
Goulden says the recipe for IT transformation is “conceptually simple” – invest in new applications by reducing investment in the existing application estate.
But organisations face a 29 per cent annual data growth in existing application workloads, a continued 58 per cent “drag” incurred by supporting infrastructure applications on business applications and the ever increasing need for faster performance for specific application workloads.
Customers are dealing with the reality and challenges of managing a variety of workloads – while supporting new demands to build new applications, both on-premise and in the public cloud.
Organisations that successfully reduce the cost of running their existing application estate can use these efficiencies to fund new application development, he says. These architected applications need a way to bridge the management of both new and existing application workloads without creating further infrastructure silos.
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Highlights of the launch
XtremIO 3.0: This includes multitude of new features and configurations, ecosystem integrations, and business programs for EMC XtremIO all-flash arrays. Together, these offer more scale, more capabilities, and more support for consolidated, virtualised, and performance-hungry workloads.
“The impact of flash storage will go far beyond performance,” says David Vellante, chief research officer, The Wikibon Project. He says 10X performance improvements relative to hard disk “are really just table stakes”.
“The disruptive opportunities with flash storage are in delivering a new breed of applications supported by advanced data services that were not even possible on disk. These capabilities will dramatically simplify complex application environments, streamline cumbersome workflows and unlock a step function in new business value.”
VMAX3: From enterprise storage to an enterprise data service platform, this fundamentally changes what is possible with enterprise storage by bringing new levels of cloud-like agility, efficiency and control within the data centre, says EMC. The VMAX3 enterprise data service platform allows customers to regain control of where best to run specific workloads within the data centre or in the public cloud.
“The simplicity of VMAX3 is a game changer as it gives us the ability to take control back into the data centre and deliver cloud services our clients,” says Jesse Braasch, vice president of infrastructure, Evolution1, a healthcare software and payment systems provider.
The simplicity of VMAX3 is a game changer as it gives us the ability to take control back into the data centre and deliver cloud services our clients.
Isilon scale-out Data Lake: The new products and capabilities, which include ongoing support for HDFS, will help organisations significantly advance their ability to ingest, store, protect and manage massive amounts of unstructured data, says EMC.
“The Isilon scale-out Data Lake is EMC’s strategy to solve the world’s biggest storage challenge, the growth of unstructured data created by traditional and next-gen applications,” says Sam Grocott, vice president of product management and product marketing at EMC Isilon. “This rollout of the new EMC Isilon software, platforms and solutions are designed to help our customers address these challenges while driving faster time to results and reducing costs.”
EMC ViPR 2.0 and EMC ViPR SRM 3.5: This helps customers build a modern storage infrastructure on commodity platforms, while also making it easy to manage any storage infrastructure – from a cluster of two arrays to a truly hyperscale, multi-petabyte environment.
EMC ECS Appliance: A hyperscale storage infrastructure designed for the data centre, powered by ViPR 2.0, redefines storage economics and balances the benefits of the public cloud. These are cost, simplicity and scalability, with the security and control of the private cloud. Goulden says EMC has shipped the first ECS appliance, a single system totaling three petabytes, to the Vatican Library.
“It is endorsed by a power higher than anyone in the room,” says Goulden.
The author attended the 'Redefine Possible' Launch in London as a guest of EMC.
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