INSIGHT: Microsoft NZ outlines 2040 vision for Kiwi businesses

INSIGHT: Microsoft NZ outlines 2040 vision for Kiwi businesses

Microsoft New Zealand National Technology Officer Russell Craig offers his views on what Kiwi businesses will look like in 2040…

The 3D printing revolution

Although still in its early development stages, this new technology will redefined how we manufacture and distribute goods.

As the technology continues to improve to the point where we can print a component instead of ordering one made elsewhere, the focus for many businesses will become exporting IP, rather than physical goods.

Of course, this will also have a significant impact on our current manufacturing industries, and the jobs that currently exist in those sectors may not in 25 years.

NZ in 2040…

For New Zealand business, these shifts in technology will converge with shifts in population.

Forecasts suggest that by 2040, half the population of New Zealand will be located in Auckland, and even more connected than we are now, as the “internet of everything” continues to advance.

Similarly, indications now are that New Zealand’s Asian population will continue to increase significantly.

This will parallel with greater trade engagement with our neighbouring Asian countries, even at the SME level, as the cloud continues to break down old paradigms of compute capability across business sectors.

Meanwhile, markets like Africa will be opening up even more as economic growth expands.

There’s no doubt that such dramatic change will be incredibly disruptive.

However, New Zealanders are without doubt some of the smartest, most connected citizens on the planet.

As a people we are true competitors on a global scale, frequently punching above our weight in both productivity and innovation.

For those Kiwi businesses that can embrace the technological shifts towards a flexible, mobile workforce, empowered by cloud solutions with devices to enable them to work better and faster, the future of business in New Zealand is certainly bright.

By Russell Craig - National Technology Officer, Microsoft New Zealand

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