LG Electronics is recruiting an army of social media users to test and talk up the company's new G4 smartphone ahead of its official launch on April 28.
By offering 4,000 people a G4 for 30 days, the company hopes to create some buzz around its new device as flagship devices from its rivals Samsung Electronics and HTC go on sale.
The Consumer Experience Campaign kicks off in South Korea on Wednesday, and will then expand to Turkey, Indonesia, Singapore, U.S., China, India, Brazil, Canada, U.K., France, Germany, Mexico, Japan and Hong Kong, LG said.
Exactly how the company will choose the testers is unclear, but interested users are encouraged to check local LG web pages and social media sites in the coming days for more details on how to participate. The chosen will be given a G4 for up to 30 days, it said.
The test is the latest in a line of announcements LG has made to take some of the attention away from HTC's One M9, which is already in stores, and the Galaxy S6 and S6 edge from Samsung, which are going on sale Friday.
Like other high-end smartphones introduced this year, the G4 will be an incremental update over its predecessor, with better front and back cameras and more memory. LG hinted at a main camera that will work better in low-light situations in a video on Monday. Invitations to the launch events show what looks like a leather-covered back on the phone.
The G4's screen will have the same size and resolution as the G3's, at 5.5 inches and 1440 by 2560 pixels, but will be brighter with higher contrast and lower power consumption, the company said.
LG has also posted some details on a new user interface, which it promises will be simpler and more intuitive. New features include Quick Shot, which lets users to take pictures quickly by double-tapping the phone's rear key even while the display is off. Users will be able to customize the user interface to a larger extent than before, LG said.
The G4 will be launched at events in London, Paris, New York, Seoul, Singapore and Istanbul, highlighting LG's global ambitions for the device. LG still hasn't revealed when the price tag and when the smartphone will go on sale.
Send news tips and comments to firstname.lastname@example.org
Join the CIO New Zealand group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.