PwC has launched a fully integrated digital services consultancy that will cover strategy, innovation and right through to implementation.
We are the first among the four accountancy firms to provide this service, says NZ CEO Bruce Hassall.
Kris Nygren, former CEO of Optimal Experience, the digital and user experience design consultancy PwC acquired last year, will head the Digital Services team in New Zealand.
PwC says this team will be composed of more than 60 digital professionals with expertise in strategy, innovation, experience design, technology solutions, data and analytics, and cyber security. PwC says it has over 2000 digital consultants around the world.
After having put significant funds into information technology over the years, New Zealand organisations now want to see a strong connection between digital investments and business objectives, says PwC.
Ninety five per cent of New Zealand CEOs who participated in PwC’s 2015 CEO Survey said a clear vision of how digital technologies can help achieve competitive advantage is critical. PwC notes, however, most companies are not prepared to address the challenges and opportunities of digital.
. Companies need to ensure that they’re not only investing in the right digital technologies, but can deploy them in a smart and effective way.
“Implementing a digital strategy that gets results isn’t possible by tinkering around the edges,” says Hassall.
“Companies need to reconfigure their operating models – and perhaps their business models. In order to do so, they need to ensure that they’re not only investing in the right digital technologies, but can deploy them in a smart and effective way."
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