Spark ups mobile data quotas, adds Spotify Premium and Lightbox

Spark ups mobile data quotas, adds Spotify Premium and Lightbox

Growing appetite for entertainment on mobile

Spark has launched new ‘data heavy’ mobile plans and announced that it is giving its mobile customers up to 60 percent more data on existing monthly plans, and including Spotify Premium music streaming and Lightbox online TV quota-free on most plans.

The new plans are a no-contract $99.99 per month 15GB plan and a 24 month contract plan at $169.99 per month with 20GB of data. Both come with unlimited talk and text within New Zealand and Australia.

Lightbox is now included in all Spark’s no contract consumer mobile plans at no extra cost and from 6 September customers on Spark’s $39.99 mobile plan will receive access to Spotify Premium at no extra cost.

This extends Spark’s existing offer of Spotify Premium to all no-contract and 24 month contract plans. Business customers will also receive access to Spotify Premium on some business plans.

Spark’s general manager of customer and marketing, Clive Ormerod, said data usage figures showed a growing appetite for entertainment on mobile. “Customers are accessing a range of media on their mobiles, including streaming Spotify Premium on the go, and watching TV with Lightbox while connected to WiFi,” he said. “We want Spark to be the company that helps them open up this world of entertainment through their mobile.”

Spark says video now accounts for 36 percent of data on its mobile network, followed by Facebook. It said that Snapchat data traffic had increased more than 800 percent in the past year, moving the app into sixth place in a ranking of data usage.

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