Sophie, the 'digital human', greeted guests at the recent US launch of Air New Zealand’s global marketing campaign A Better Way to Fly.
Sophie showed her advanced emotional intelligence and responsiveness as she answered questions about New Zealand as a tourist destination and the airline’s products and services.
Air New Zealand worked with Soul Machines to create ‘Sophie’ as it explores how artificial intelligence and other disruptive technologies can be used to help travelers.
There is a lot of customer pain points and frustrations that we can solve with digital innovation
Soul Machines says the technology behind Sophie uses neural networks and brain models to bring its digital humans to life from their cloud based human computing engine which sits on top of an artificial Intelligence platform powered by IBM Watson.
“We know there is a lot of pain points and frustrations that we can solve with digital innovation,” says Air New Zealand CEO Christopher Luxon. “We want to make the experience better for our customers.”
Luxon says artificial intelligence is one of the areas they are focusing on to achieve this, starting with Oscar the Bot, and now, with Sophie.
Sophie underwent training prior to the US launch, including teaching her about New Zealand and Air New Zealand, tweaking her Kiwi accent and perfecting her facial expressions.
Send news tips and comments to firstname.lastname@example.org
Follow Divina Paredes on Twitter: @divinap
Follow CIO New Zealand on Twitter:@cio_nz
- Why artificial intelligence will be more R2-D2....and less Arnold the Terminator
- How Dominic Quin stepped up from marketing director to head of digital transformation at Fonterra
- Kiwi technology leaders form advisory group
- Air New Zealand rolls out inflight wifi
- CIOs urged to develop an appropriate pace for digital change
Join the CIO New Zealand group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.