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Qrious and Adobe partnership targets enterprise customers

Qrious and Adobe partnership targets enterprise customers

We will deliver sophisticated end-to-end digital customer experiences for enterprise clients across B2B and B2C sectors, says Qrious CEO Nathalie Morris.

Qrious is partnering with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for enterprise customers in New Zealand.

The new offering extends and complements Qrious’ data-powered customer engagement services via its UbiQuity marketing automation platform.

The Adobe services will include technical implementation and execution of Adobe Experience Cloud solutions to enable digital marketing and campaign delivery.

The partnership will see Qrious deliver sophisticated end-to-end digital customer experiences for enterprise clients across B2B and B2C sectors, says Qrious CEO Nathalie Morris.  

“We are already highly-specialised in the marketing automation, data and analytics space, so we are in a unique position to put this expertise to good use delivering Adobe Experience Cloud for customers that have more complex, cross-channel, and broader digital experience requirements,” says Morris, in a statement.

Nathalie Morris
Nathalie Morris

“While the UbiQuity platform is perfectly suited for mid-market clients, the increased power that is behind Adobe Experience Cloud will deliver an enterprise solution that will put customer experience and engagement at the heart of digital transformation in larger and more complex businesses.

“Qrious will enable enterprise customers to get the most out of Adobe Experience Cloud and provide valuable on-the-ground expertise and execution for clients.”

Morris says that Qrious' parent company Spark has been using solutions within Adobe Experience Cloud for the past five years.

Qrious will be working with Adobe to implement Adobe Campaign for Spark and use their collective expertise to drive even better marketing results.

“By combining Qrious’ strong marketing automation experience with the power of Adobe Experience Cloud, we can provide customers with tailored solutions that fit their complex digital needs,” says Philip Cronin, director of partner sales, Asia Pacific, Adobe. 

“We look forward to partnering with Qrious for continued success of our joint customers in New Zealand.”

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Tags strategyadobeCIO and CMOQriousSpark NZmartechNathalie Morrisdigital transformationmarketingleadership

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