The battle of the network sexes
- 22 June, 2011 22:00
Which gender reigns supreme in the world of online professional networking? According to new data from LinkedIn, it's the men.
The reason: According to Nicole Williams, LinkedIn's connection director and author of Girl on Top, women tend to equate networking with " schmoozing" or handing out business cards. "In reality," she says, "[networking] is about building relationships before you actually need them." To declare a winner, LinkedIn developed an "online professional networking savviness ranking," a formula that examines the ratio of connections that men have versus those of women, and the ratio of male members on LinkedIn to female members.
See sidebar below on how some of the largest companies in New Zealand rank on the professional networking savviness scale.
LinkedIn also sliced the data by industry, surfacing some interesting tidbits. In female-dominant industries, such as cosmetics for example, it's the men who, once again, beat out the women in online professional networking. According to LinkedIn, they're the ones sending out more invitations to connect and they have larger networks.
Other top industries in which men are savvier online professional networkers include medical practice; hospital and healthcare; law enforcement; and capital markets.
On the flip side, in male-dominant industries such as tobacco and ranching, female professionals are savvier networkers than their male counterparts. Other industries in which females dominate networking include alternative dispute resolution; alternative medicine; and international trade and development.
LinkedIn data analysts say this could be because women have to work harder to break into male-dominated industries, and vice versa.
A few areas in which men and women were equally as savvy: market research; media production; dairy; individual and family services; and paper and forest products.
Here's what you can do to increase your "savviness ranking," according to LinkedIn:
1. Prepare before events. Before you attend a conference or networking event, review where other attendants work, what position they hold, their tenure at the company and if you have connections in common. Also, be sure your own LinkedIn profile is complete with your work history, education and skills so others can learn about you as well.
2. Move beyond your networking comfort zone. While LinkedIn recommends that your network be made up of at least 50 connections that you know, it also recommends actively seeking new ones, such as by participating in LinkedIn Groups. Seek out groups based on what you're passionate about so you can meet professionals who share your interests.
3. Give kudos to others. LinkedIn cautions that networking should not be solely about what you can get from others. Instead, treat your stream of connections' updates as your professional dashboard. If you see that a connection just got promoted or landed a new client, send them a message to congratulate them to start some dialogue. Sidebar: Networking Kiwis
“Networking experiences can actually be quite different for men and women – even at the same event, within the same organisation, or in the same industry or community”, says Cliff Rosenberg, LinkedIn managing director in Australia and New Zealand. “Some professionals may find networking in person to be tedious or intimidating and any such barriers can be removed in an online environment.
LinkedIn looks at how some of the largest companies in New Zealand rank on the professional networking savviness scale.
Organisations found to have savvier female online professional networkers
The New Zealand Defence Force
Auckland City Council
Te Wananga o Aotearoa
Organisations found to have savvier male online professional networkers
Ministry of Education of New Zealand
The Accident Compensation Corporation
Top New Zealand industries where women are savvier online professional networkers
Marketing and advertising
Top New Zealand industries where men are savvier online professional networkers
Newspapers With additional reporting from CIO New Zealand