CIO newsletter giveaway: New book ‘CEO of Earth’

Simon Hammond's ground-breaking guide to building the ultimate brand.

CIO has one copy of the book CEO of Earth: A Ground-breaking Guide to Building the Ultimate Brand, to give away. The book is written by Simon Hammond, one of Australia’s leading branding gurus, and published by Wiley.

Told as a narrative business fable that is part Hitchhiker’s Guide to the Galaxy and part Fish!, the book examines the power of branding that asks the question: How would you run Earth as a business and a brand? Why do leading brands like Apple, Coke and Google have such loyal followers? What makes them different? How do they continue to grow regardless of market conditions?

Simon Hammond believes it comes down to engaging consumers to believe in the brand, with his theories currently used by top companies including Westpac, Medibank and Boost.

To be in the draw, email your contact details to with the subject line: ‘CEO of Earth’ on or before Monday, 30 November 2009. This offer is limited to residents of New Zealand.

Congratulations to Jonathan Bird who won the CIO newsletter reader giveaway for the Crumpler laptop bag.