The PC upgrade cycle slows to every five to six years, Intel's CEO says
- 02 June, 2016 06:43
The upgrade cycle for PCs has slowed down drastically, now extending to nearly six years, Intel CEO Brian Krzanich said on Wednesday.
"[The] replacement cycle for the PC has extended," Krzanich said. "Four years was the average, now it has moved to about five to six years."
Intel needs to ramp up its efforts and release the right innovations so people are motivated to upgrade PCs quickly and easily, Krzanich said at the Bernstein Strategic Decisions Conference in New York.
"Right now, it's easier to move your phone to a new phone than your PC to a new PC," he said. "We've got to go fix some of those things."
PC upgrades have slowed because current operating systems can run well on older Intel-based PCs. Five years ago, Intel shipped Core processors code-named Sandy Bridge, and they can capably run Microsoft's Windows 10.
In a recent test, PC World was able to run Windows 10 on a Dell Dimension E510 desktop from 2006, though the results were mixed.
Many people use PCs to browse the web, listen to music, or watch YouTube, and those things can be done on old machines, said Bob O'Donnell, principal analyst at Technalysis Research.
Instead of replacing an entire laptop or desktop, people are also making incremental upgrades in PCs to improve performance. They are swapping out older hard drives for SSDs, adding more memory, or upgrading graphics cards.
Gamers are an exception, upgrading PCs every one to two years to play the latest games. Virtual reality and 4K video applications may also speed up the upgrade cycle.
"That's why gaming is important for the PC market," O'Donnell said.
The upgrade cycle is also slowing for smartphones and tablets, O'Donnell said. Tablets could ultimately be used as long as PCs.
The slowdown in the upgrade cycle and emergence of so-called phablets have contributed to a decline in PC shipments, Intel's Krzanich said.
Three years ago, when Krzanich became Intel's CEO, there was talk that tablets would replace PCs. Intel positioned itself to be a market leader in tablet chips, but that market rolled over and is now declining at a yearly double-digit percentage.
People are instead buying 2-in-1 PCs, which can be used as tablets and laptops, and shipments of those devices are growing in an otherwise slumping PC market. The decline in PC shipments will level out at some point, Krzanich said, though he wasn't sure when.
Intel is now making the transition from being a PC-centric to cloud- and Internet-of-Things-centric company. But the PC market, and its large annual volume of 270 million units, remains important to Intel, and it fuels development of core chip technologies, memory, and SSDs, Krzanich said.