...And if by chance you do become digital in the face of little agreement on what it means, what's the chance it will actually add value to your organisation?
In my previous column, I wrote, when it comes to digital, always start with ‘why’! But what if your organisation doesn't have a clearly defined purpose?
When considering the impact of new and emerging technology on our business, we need to start our enquiry from a deep understanding of why our organisation exists in the first place.
Most commentators report that 50 per cent of our projects fail. Until we change these statistics, we will continue to struggle to deliver to our organisations and we will struggle to be taken seriously in the executive room.
It is very difficult if not impossible to design a jigsaw puzzle by getting independent actors to design certain pieces only and then expect them to work together - yet that is what a lot of organisations today are doing with their business technology systems.