Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.
Stories by Nadia Cameron
Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).
Digital futurist, Anders Sorman-Nilsson, tells CIO-CMO Exchange attendees why seamless and emotionally inspired customer experience is vital when you're digitally hacked
Being brutally honest about the challenges your organisation faces, and ensuring teams can trade stories with each other, are vital ingredients in instigating a customer-led transformation.
Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.
Digital transformation is ultimately a cultural challenge that requires marketing and IT functions to unite and disrupt the status quo in order to create customer-led innovation.
CIOs need to build their business strategy credentials, lead change and start thinking like marketers if they want to attain CEO and board positions in the future.
Super Retail Group is undergoing big changes as its commitment to the customer extends from its stores to the online world where digital channels dominate the shopping experience.
Keeping the customer front and centre has been at the heart of Foxtel’s IT strategy since the early days, says CIO Robyn Elliott.
Healthcare is one of the largest and most critical verticals within any geography, but aside from some specific technology exceptions, it’s historically been considered an ICT backwater in Australia.
Red Hat Inc. has appointed former IBM software division sales manager, David Ramsay, as its new director of channel and alliances for Australia and New Zealand. The announcement follows the departure of previous partner director, Sandeep Chandiramani.
Ramsay said his immediate task was to expand the company's channel charter and its partner base.