Speaking exclusively to CIO at its European CIO summit, Barbara Gordon EMEA VP for enterprise sales said that Microsoft sees price as a differentiator in the virtualisation market.
"What I hear is that users need to take out cost from their environments and virtualization is the credible approach. You have to ask if virtualisation today is delivering cost effective value? And that it justifies the costs that are being charged?" She added, "Price is a differentiator. Existing players are quite expensive. Microsoft can add value to this market with a server play and an application play."
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