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Stories by Christopher Milliken

A CRM Success Story

You've read all the customer relationship management horror stories. You've heard the grim statistics from Gartner, which estimates that more than two-thirds of all CRM initiatives fail. So you might wonder why our company, Boise Office Solutions, recently spent $US25 million implementing a CRM system - and be surprised to learn that we are seeing increased customer retention as a result.

Written by Christopher Milliken09 Dec. 02 10:13