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Stories by James A. Martin

How to spot and prevent insider threats

Are departing employees taking data with them? Here’s what you need to know to better protect your enterprise network and proprietary information from insider threats.

Written by James A. Martin28 June 17 20:32

7 ways AI will revolutionise business travel

From chatbots to robotic bellhops, AI and machine learning are already having an impact on how we travel for work and pleasure

Written by James A. Martin06 June 17 20:05

8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

Written by James A. Martin08 May 17 22:58

10 mobile marketing trends to watch in 2017

Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

Written by James A. Martin25 Feb. 17 03:35

10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

Written by James A. Martin14 Feb. 17 03:31

8 tech startup trends to watch in 2017

Artificial intelligence startups will be big next year, along with startups in cybersecurity, chatbots, VR and legalized recreational marijuana, according to experts.

Written by James A. Martin01 Dec. 16 00:00

8 things you need to know about Google AMP

The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve.

Written by James A. Martin06 July 16 22:00

7 reasons mobile payments still aren't mainstream

Though mobile payments and wallets are increasingly popular, they're still nowhere near mainstream. A set of experts and finance-industry watchers weigh in on what's holding mobile payments back, as well what will need to happen for the systems to hit the big time.

Written by James A. Martin07 June 16 22:00

How to do data-driven marketing right

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

Written by James A. Martin06 April 16 22:00

How to get started with Google Analytics

Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.

Written by James A. Martin02 March 16 23:54

6 things marketers need to know about beacons

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.

Written by James A. Martin25 Feb. 16 00:29