Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.
Stories by James A. Martin
Google recently bulked up its Calendar apps for Android and iOS, but they don't have location-based reminders or a snooze button for alerts, and they generally lag behind the competition.
The Apple Pencil is a valuable tool for marking up documents by hand on the iPad Pro. CIO.com tested the new stylus along with four different note-taking apps, to find the best software for hand-drawn text and image markup.
Fitbit's recent software upgrades add auto exercise monitoring to its high-end activity trackers, among other features, but with the holidays right around the corner, it's time for the company to release new hardware.
Google's RankBrain search-algorithm update has been live for months, but the company just recently confirmed the existence of the new machine-learning component. Here's a breakdown of RankBrain, along with a list of few important things digital marketers need to know.
If you can only have one, you’ll want to check out these reasons for choosing the iPad Pro over the MacBook – and vice versa.
Apple's Notes apps for iOS and Mac recently received much-needed upgrades, but they're still no match for more robust note-taking apps, such as Evernote. Here's why.
Automatic's connected dongle and mobile apps give your 'dumb' car some digital smarts. The device is easy to install and the mobile app is intuitive, but there are a number of reasons to hit the brakes before you buy.
Need to stay current on the latest digital marketing news? CIO.com reviewer James A. Martin recommends three apps, two of them just released this week.
You're physically at your desk, but mentally, you're still watching the fireworks or thinking about that backyard BBQ. The more enjoyable and longer your time off, especially in the summer, the harder it is to shift back into work mode. Meanwhile, those projects you're getting paid to do? They aren't going to check themselves off your to-do list.
Every few months, I look back at the apps I recently reviewed and ask myself a few questions: Which of the apps have I used at least semi-regularly since my review? Which ones would I recommend to a friend? And which ones stand a good chance of being around for a while? (R.I.P., Circa News, one of my previous "best of" winners).
By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.
Amazon's technology products aren't always a success -- consider the ill-conceived Fire Phone, bless its bumbling little heart. And the ecommerce giant sure draws a lot of "fire" -- check out this 5,000-word Amazon.com controversies Wikipedia article.
Is Wunderlist, a to-do list manager app, worth between $100 million and $200 million? That's the amount Microsoft reportedly paid to acquire the German app developer, 6Wunderkinder GmbH.
Facebook Messenger is currently the most popular mobile instant-message (IM) app, though the majority of people prefer SMS texts to IMs and 80 percent use texts for business purposes, according to a new survey of 509 people commissioned by RingCentral. RingCentral is a cloud-based communications system for SMBs with desktop and mobile apps, SMS capabilities and a variety of additional features.