Stories by Benj Edwards

Steve Jobs' seven key decisions

When Steve Jobs officially returned to Apple 15 years ago, it marked a moment of rebirth for the ailing company. Within eight months (September 17, 1997, to be exact), he assumed the mantle of Interim CEO (later abbreviated to “iCEO” for cuteness) and executed a stark and keen strategy to save Apple from oblivion.

Written by Benj Edwards18 Sept. 12 16:55