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Stories by Rob Enderle

Why we must prepare for the rise of the machines

Columnist Rob Enderle writes that all generations need to be prepared for a future of automation and artificial intelligence, but should also know how to function without an app for everything.

Written by Rob Enderle12 May 17 23:16

Why Trumpcare will be worse than Obamacare

Rob Enderle writes that fixing a bad process starts with a focus on the original goal. Unfortunately, the Trump administration seems to have lost sight of the actual goal surrounding replacing and repealing the Affordable Care Act and will likely make things worse.

Written by Rob Enderle11 March 17 04:01

Is President Trump a model for AI?

Columnist Rob Enderle writes that there may be merit in using people with certain behavioral elements to emulate AIs, but there are also dangers.

Written by Rob Enderle11 Feb. 17 05:44

How brick-and-mortar stores can beat the likes of Amazon

Online companies like Amazon that can analyze buyer behavior have a major advantage over brick-and-mortar retailers. However, artificial intelligence platforms tied to in-store sensors could eventually even the playing field.

Written by Rob Enderle14 Jan. 17 04:33

The future of AI is humans + machines

Columnist Rob Enderle writes that in the near future artificial intelligence agents will focus on all areas of business. But fear not, AI agents will not be replacing people, but making them better and far more effective.

Written by Rob Enderle10 Dec. 16 04:07

Why sentient tools will be catastrophic to the job market

Columnist Rob Enderle writes that the rapid rise of sentient technologies such as autonomous cars will have a major impact on the job market that could leave a huge number of people unemployed and a substantial number of companies non-viable.

Written by Rob Enderle08 Oct. 16 02:40

Why Tesla’s customer loyalty ratings beat Mercedes

Columnist Rob Enderle writes that marketing isn’t about selling stuff anymore. It’s about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.

Written by Rob Enderle17 Sept. 16 01:47

How analytics could end layoffs

By using analytics wisely, columnist Rob Enderle writes, layoffs could become obsolete.

Written by Rob Enderle02 Sept. 16 21:00

How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

Written by Rob Enderle26 Aug. 16 22:00

Clinton wins, how analytics cost Trump the election

Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president and Donald Trump didn’t. It all came down to analytics.

Written by Rob Enderle23 July 16 02:45

A SWOT analysis of Trump vs. Clinton

Competitive assessment takes the publicly known attributes of a product and compares it to its competition. Columnist Rob Enderle uses SWOT to compare and contrast Donald Trump and Hilary Clinton.

Written by Rob Enderle09 July 16 04:23

Why unpaid internships are underrated

Columnist Rob Enderle writes that experience matters, so taking that low or no-pay internship now can pay off big time in the long run.

Written by Rob Enderle02 July 16 01:52

How analytics can prevent rather than explain tragedy

Columnist Rob Enderle writes that we are far more likely to use analytics badly and suggests that IT should take the reins to ensure the analytics process is as effective – and free of confirmation bias -- as possible.

Written by Rob Enderle18 June 16 05:03