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Stories by Mark Rowh

How to find out what employees really think

In the past few years, savvy companies have been using text analytics software to analyze positive and negative phrases appearing in social media and other electronic posts to figure out what customers think about their products, service and policies. For example, firms in the travel industry can monitor comments posted on websites for users' opinions about hotel properties, or perhaps about specific features such as housekeeping or food service.

Written by Mark Rowh10 Nov. 11 09:11