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Stories by David Rosenbaum

Opinion: Cost cutting, again?

Cutting costs. What a drag. Who got into IT - or any profession - in order to cut costs? (Except, perhaps, for a few weird accountants, bankers and CFOs.) Don't the business guys know that IT drives innovation, and innovation drives success and competitive differentiation? Haven't CIOs been told over and over that the CEO wants IT to contribute to the top line? And doesn't this tired tune about cost cutting mitigate all that? Everyone knows you have to spend money to make money.
In the best of all possible worlds, everyone would raise a glass to IT and give it all the cash it needs to support the business. Unfortunately, this is not the best of all possible worlds; this is the real world. And in the real world of business, cutting costs is the most direct path toward profitability. At least for the next quarter.

Written by David Rosenbaum06 July 06 22:00

Market Place