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Stories by Mary Hall Gregg

The market-savvy CIO

As CIO for Quest Diagnostics, the diagnostic testing company, I not only have to keep information technology operations running, but I also have responsibility to use IT to create competitive advantage and to deliver value-added services and products for our customers. Developing market knowledge-that is, gaining a better understanding of the healthcare industry and our customers' needs-isn't a sideline activity. It's part of my role and it's critical to my company's growth.
A broad and deep understanding of your business, your market and your customers enables you to identify the products and services that will create sustained value for your customers and sustained competitive advantage for your company. Such understanding, along with knowledge of technology trends, is essential to aligning IT and business strategies to drive growth.

Written by Mary Hall Gregg06 Nov. 07 22:00