Stories by Jennifer Lonoff Schiff

8 tips for marketing to millennials online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

Written by Jennifer Lonoff Schiff16 May 16 23:08

7 ways small businesses can benefit from mobile apps

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

Written by Jennifer Lonoff Schiff02 May 16 23:58

How to use BI to improve the customer experience

Protection 1 CIO Donald Young shares how the security company significantly decreased attrition – and increased subscriptions – by using BI software and giving employees the tools they needed to better assist customers.

Written by Jennifer Lonoff Schiff11 March 16 00:38

12 lessons ecommerce businesses learned this holiday season

Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season.

Written by Jennifer Lonoff Schiff27 Jan. 16 01:14

8 essential ingredients for project success

Experts in project management discuss the steps necessary for completing projects on time and on budget – and what good PMs do when projects threaten to go off track.

Written by Jennifer Lonoff Schiff14 Jan. 16 17:50

4 keys to creating a custom-friendly omnichannel experience

Ecommerce, supply chain and customer relationship experts discuss how brands can best provide a streamlined shopping experience in 2016, no matter which channel or channels they use.

Written by Jennifer Lonoff Schiff31 Dec. 15 15:00

How to get and leverage user-generated content

Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos -- and they also tell you how to use this content to your advantage.

Written by Jennifer Lonoff Schiff18 Dec. 15 15:50

How to succeed in online B2B ecommerce

Experts in business-to-business marketing discuss the unique challenges online B2B companis face and what steps they can take to attract and retain customers.

Written by Jennifer Lonoff Schiff03 Dec. 15 17:57

6 CRM predictions for 2016

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.

Written by Jennifer Lonoff Schiff23 Nov. 15 17:09

8 tips for hiring a Web designer for your business

Digital design and marketing pros share their advice on how (and where) to find a good Web designer and how to ensure the agency or individual you hire is a good fit with your vision, business and budget.

Written by Jennifer Lonoff Schiff11 Nov. 15 17:49