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Stories by Jennifer Lonoff Schiff

8 ecommerce categories that will be hot in 2016

Which ecommerce categories will see increased sales and opportunities in the next 12 months? Ecommerce and digital marketing pros share their early 2016 predications.

Written by Jennifer Lonoff Schiff03 Nov. 15 19:11

14 rules for creating a bring-your-dog-to-work policy

Think the 'D' in BYOD applies only to 'Device'? Think again. Pet-loving business owners, as well as dog (and cat) experts, share their advice on allowing dogs and other pets at the office.

Written by Jennifer Lonoff Schiff02 Nov. 15 18:51

How to craft an effective social media policy

Social media, HR and legal experts share their advice regarding the use of social media networks while at the office or using company computers and devices. Also, a look at some of the legal issues surrounding the use of social media at work.

Written by Jennifer Lonoff Schiff29 Sept. 15 14:20

9 ways mobile and social tech improves the retail shopping experience

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Written by Jennifer Lonoff Schiff10 July 15 00:02

How to avoid 10 common business video mistakes

With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos.

Written by Jennifer Lonoff Schiff07 July 15 05:55

9 tips for launching a new product or service

So you are about to launch a new product or service, or are thinking about it. Congratulations. Unfortunately, having the best idea (or product or service) in the world may not get you buzz, or sales, if the right people don't know about it. Here are nine steps you can take to increase the odds of your rollout being successful.

Written by Jennifer Lonoff Schiff18 June 15 03:02

10 tips to get the most out of your project management system

Just about everyone who manages projects will agree that having a simple way to do so is a great idea. And there are many software systems out there that promise to do just that. Yet ask organizations about project management software adoption and many will complain about workers refusing or being hesitant to use the software or certain (often crucial) features.

Written by Jennifer Lonoff Schiff20 May 15 00:41

Top 7 reasons people unsubscribe from your email list

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Written by Jennifer Lonoff Schiff26 March 15 03:49

Three reasons to be wary of the Internet of Things

According to a 2014 HP report, titled Internet of Things Research Study, 70 per cent of the most commonly used Internet of Things (IoT) devices contain vulnerabilities involving password security, permissions and encryption.

Written by Jennifer Lonoff Schiff12 March 15 04:15

11 Tips for Improving Your Company's Customer Support

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

Written by Jennifer Lonoff Schiff04 March 15 05:54

8 Ways to Create a Successful Multichannel Customer Experience

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

Written by Jennifer Lonoff Schiff24 Feb. 15 08:09

6 Biggest Business Security Risks and How You Can Fight Back

Security breaches again made big news in 2014. Yet despite years of headline stories about security leaks and distributed denial-of-service (DDoS) attacks and repeated admonishments from security professionals that businesses (and individuals) needed to do a better job protecting sensitive data, many businesses are still unprepared or not properly protected from a variety of security threats.

Written by Jennifer Lonoff Schiff21 Jan. 15 08:32