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Stories by Jennifer Lonoff Schiff

8 enterprise software predictions for 2015

If only senior IT executives had a crystal ball. Then they would be able to see what software they would need, or want, to license -- and could plan and budget accordingly.

Written by Jennifer Lonoff Schiff07 Jan. 15 08:01

7 Resolutions Ecommerce Businesses Should Make for 2015

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

Written by Jennifer Lonoff Schiff11 Dec. 14 02:55

7 Ways to Use Social Media to Attract Holiday Shoppers

How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

Written by Jennifer Lonoff Schiff25 Nov. 14 01:55

7 Ways You Can Help Your Sales Team Be More Effective

Every organization wants its salespeople to be successful -- that is, close more sales. Yet ask many salespeople and they will tell you that their organization often makes it difficult for them meet their quotas, requiring them to do lots of administrative work (e.g., enter data into a CRM system) or not providing them with mobile tools.

Written by Jennifer Lonoff Schiff20 Nov. 14 03:56

6 Marketing Strategies for Selling Older Merchandise

Even with the best supply chain management or inventory tracking software, most businesses, at some point or another, have excess, old or undesirable inventory they want or need to get rid of. While companies can use a liquidator to dispose of unwanted inventory, that method typically only nets pennies on the dollar.

Written by Jennifer Lonoff Schiff17 Oct. 14 03:09

9 Digital Marketing Strategies to Woo Baby Boomers

There are more 77 million baby boomers -- people born between 1946 and 1964 -- in the United States right now. By the end of 2015, Americans 50 and older will represent 45 percent of the population -- and will control approximately 70 percent (some say more) of the wealth.

Written by Jennifer Lonoff Schiff18 Sept. 14 01:27

9 Tips for Building an Effective Email Marketing List

When it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list.

Written by Jennifer Lonoff Schiff11 Sept. 14 23:14

11 Common Ecommerce Mistakes -- and How to Fix Them

No ecommerce site is perfect, especially when it first goes live. Even if you choose a seemingly straightforward or turnkey ecommerce solution, problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, say the experts, which can be prevented -- or fixed relatively easily.

Written by Jennifer Lonoff Schiff04 Sept. 14 03:49

9 secrets to project management success

Project management seems so straightforward. You set a deadline. You set a budget. You select the right people. The project gets done.

Written by Jennifer Lonoff Schiff29 Aug. 14 01:31

9 Common BI Software Mistakes (and How to Avoid Them)

According to Gartner, business Intelligence and analytics will remain a top focus for CIOs through 2017, with companies spending millions on traditional BI software, cloud BI services and now mobile apps and even social BI. However, as the type and number of BI solutions has grown, so too has the possibility of failure, of picking the wrong business intelligence software for your business problem or problems or of having end users not understand or properly use the solution.

Written by Jennifer Lonoff Schiff13 Aug. 14 05:40

9 Tips for Selecting and Implementing an ERP System

Deploying an enterprise resource planning (ERP) system is an expensive proposition, not just in terms of licensing dollars (SLA) and maintenance, but in terms of dedicated resources and time. And yet all too often, organizations, dazzled by vendor promises and hype -- Deploy our ERP software and your manufacturing business will instantly run smoother and increase profits! -- fail to come up with a viable long-term (or even short-term) roadmap.

Written by Jennifer Lonoff Schiff30 July 14 23:40

6 Ways to Anticipate, Deliver and Measure Customer Satisfaction

In today's super social world, where customers will let you and everyone else know if they are not happy with your product or service, it is more important than ever to keep customers happy. While making sure customers receive the product or service they ordered on time and as promised is an excellent start, savvy businesses know they often need to go above and beyond on-time shipping if they want to keep customers coming back for more.

Written by Jennifer Lonoff Schiff16 July 14 06:53

12 Tips to Help College Grads Land Their First IT Job

Technology and HR pros, as well as IT recruiters, share their advice on how recent graduates and those still in college can best position themselves for a technology career.

Written by Jennifer Lonoff Schiff24 June 14 01:02