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Stories by Nubla Iftikhar

POP ism!!

It is one of the oldest marketing principles. You build a better mouse trap and people will beat a path to your door. As a marketer, I often pop this question at myself: Is there is a thin line when describing the product-consumer entity? Does the consumer buy the product or the product buys the consumer? As a consumer I often ask myself: Do I own the product or does the product own me as soon as I enter an outlet to make a purchase decision? The latter looks more plausible now as the complete landscape of retail outlets transforms. This is where POP (Point of Purchase) display plays its decisive role.

Written by Nubla Iftikhar10 June 09 04:20