A typical business executive fires up a half-dozen iPad productivity apps -- Salesforce, Office 365, Yammer, Zendesk, Workday, among them -- to get through the day. Opening and closing apps every few minutes, though, can become tedious and annoying.
Stories by Tom Kaneshige
The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.
Unlike most technology trends, the Bring Your Own Device (BYOD) phenomenon is tied closely to culture and norms. As a result, BYOD adoption varies widely country by country, as a recent Dell study on global workforce trends shows.
During a roundtable discussion on the Bring Your Own Device (BYOD) trend, a tech leader candidly offered this bit of real-world insight: "My wife is a nurse. There is no BYOD policy at the hospital. But all of the nurses communicate with each other via SMS, because that's the most efficient way to do their job."
If a CMO signs contracts with ad networks and tag management vendors that collect user data, essentially giving third-parties access to the company website, the CIO had better be involved. When the site slows down or online customers start receiving sales-killing content warnings or security gaps widen, the CMO will be lost and confused in the Tower of techno-Babel.
It's shopping season, the great American tradition when we brave crowded malls, wander aimlessly from retailer to retailer, hoping for a little inspiration on what to buy our friends and family. Our experience will no doubt be the same as every other customer, complete with awkward run-ins with teenage salespeople telling us anything to make a sale. We'll probably end up buying the same outfit worn by the mannequin in the showcase.
The future of the CIO is perched precariously on the branch of relevance. In other words, the CIO can soar on the wings of massive transformation, helping companies become world-class digital businesses. Or CIOs can topple under this pressure and be "usurped" by a CIO capable of leading this transformation, says Forrester.
Consumers cast their eyes on many screens, from the smallish smartphone to the widescreen television. They watch primetime shows, tweet on tablets and chat with friends online. Yet companies are just now realizing that these digitally savvy consumers often do these activities at the same time.
At a New York banking firm, a couple of executives lost their jobs because they didn't report lost phones within 24 hours, in violation of a draconian BYOD policy. At a California law firm, the CIO knew every time one of its lawyers slipped away to play golf, exposed by watchful BYOD management software.
In today's business world, the digital consumer is all-powerful, marketing holds the keys to unlocking the "mobile moment," and the CIO must take on new skills in order to seize the business tech mantle. Make no mistake, we've entered an era on par with the greatest business transformations in U.S. history, says Forrester CEO George Colony.
There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late - that is, after competitors beat them to the punch.
Hey CMOs, how goes your mobile marketing efforts? Probably not well. Marketers struggle to define mobile objectives and manage their mobile performance, says Forrester. CIOs better listen up, too. You can help CMOs deliver on this missed mobile marketing opportunity.
CIOs and CMOs like to proclaim to the world that they've become best buddies. They're the Dynamic Duo, Wonder Twins, Butch Cassidy and the Sundance Kid of the digital frontier making rivals look foolish as they fill company coffers with social and mobile marketing-led sales. That's the public-facing story, anyway.
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Lofty promises of a mobile electronic wallet have been around for a decade, only to crash down to earth as consumers continue to stick with the venerable plastic credit-card swipe. Will the newly unveiled Apple Pay be any different? There are signs Apple might be able to pull it off.