That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?
Stories by Tom Kaneshige
As a rule, CEOs in the technology industry tend to be a pretty bright group. Their vision, passion and leadership have changed the world. But they also have moments that leave the rest of us wondering, "Are they really that dumb?"
Forget what you think you know about Generation Y. A recent survey dispels many of the myths surrounding millennials and the digital culture. Turns out age may be nothing but a number.
Everyone wants to hire millennials for their fresh ideas, youthful energy and tech savvy. But how much do you really know about them? The apps they carry on their smartphones tell a lot and you can expect millennials to want these apps on their BYOD phones at work, too.
A new report suggests IT might be delivering poor mobile support to BYOD employees even though IT pros think they're doing a good job. In other words, mobility is becoming a major point of contention in the rocky IT-business relationship - and tech leaders aren't even aware there's an issue.
Smartphones are everywhere, and smartwatches are poised to follow. Techies are eying Google Glass. And we now wear our technology on our sleeve. Have we finally reached gadget overload?
Who owns mobility in the enterprise? It's not the CIO. The business side is seizing power for mobile application development and management, and software vendors are quickly adjusting to service this nontechnical target market.
Whether you describe Edward Snowden as a hero or a criminal, theres no denying the impact that this self-described computer wizard is having on IT leaders. After all, if even the NSA can fall victim to a tech-savvy millennial, how can they defend their data?
Cisco is the latest Silicon Valley company to make it clear that it wants a younger, more tech-savvy workforce. But what looks like a youth movement to some industry observers and tech executives is age discrimination to others.
When it comes to mobile devices, hidden costs are everywhere. There's a good chance your company is paying for something it shouldn't be, and this infographic will help you spot the unintended financial consequences of employee mobility.
Everyone seems to be jumping on the bring-your-own-device (BYOD) bandwagon, but it's a bumpy ride. There are many ways to fall off and get a bloody nose (or worse). As the BYOD reality catches up to the hype, here are 12 very real disaster scenarios.
In less than two years, millennials will make up the largest segment of the workforce. If you hope to attract GenY technology professionals, your IT strategy better include a bring-your-own-device plan that plays to the strengths of this tech-dependent generation.
Infographic: Why can't IT pros and business pros get along? Maybe there is inherent tension between the two groups, but there are ways tech and end-users can work together. BMC Software looks at the prevailing sentiment and offers suggestions to improve communications.
Employees want their go-to business apps available on their mobile devices. IT wants to deliver enterprise apps to help mobile workers become more productive. So what's keeping CIOs from bringing those critical apps to iPhones and Android phones?
A survey of IT executives and IT pros paints a disturbing picture of BYOD. That picture includes a lack of confidence in compliance with federally mandated regulations, a fear that sensitive data is at risk and uncertainty about the overall effectiveness of BYOD.