Marketing has evolved tremendously over the years, largely because technology has enabled it to reach, when the situation calls for it, either a bigger audience or a more specific, targeted audience. The Internet has helped businesses reach audiences at much faster speeds and lower costs than more traditional advertising methods.
Stories by Reda Chouffani
Big data holds much promise for organizations seeking ways to improve business processes. Before reaching that point, though, you need to know what data you'll need, how you'll get it, how you'll use it and what you expect to learn from it. Learn how to start answering those questions here.