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Stories by Dave Wiskus

The secret of Apple's design success: the humane interface

A key to Apple's success is the company's insistence on reducing options in the name of reducing complexity. Those who decry Apple customers as fanboys attack us and the company alike, saying that because Apple chooses to focus on simplicity, we and it must also be simple. That's the wrong interpretation of the facts.

Written by Dave Wiskus24 Jan. 13 17:34

Market Place