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Stories by Mark P McDonald

The Chief Digital Officer, you may not need one

Digitalisation requires a type of collaboration that spans the organisation to create a digital edge based on an integrated customer experience. The idea of a ‘chief” role responsible for a specific aspect of the enterprise is not new but its getting a lot of attention and discussion. While it is easy to make the case that there needs to be a new C level role, it is more important to ask the question – do you really need one?
The external reasons to create a CDO may not be the internal reasons why you need a CDO

Written by Mark P McDonald12 March 13 22:00