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Stories by Edited by Divina Paredes

CIO upfront: Smart CRM is more than just an address book

Although it has promised a 360-degree view of the customer, CRM has only provided a ‘central view’ of customer records without rich contextual detail and insight. This may change with AI, writes Daniel Lund of Accenture NZ.

Written by Edited by Divina Paredes03 Nov. 17 06:30

CIO upfront: Why overcomplicate your data strategy?

Unless organisations address data integrity and data agility within their data strategy, they can invest millions on clever solutions, but their efforts will be futile with poor data and ultimately, they are just building a house of cards, writes Julien Redmond of Certus Solutions

Written by Edited by Divina Paredes26 Oct. 17 07:00