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Stories by Kath Walters, Gina McColl, Jane Lindhe and Anthony Sibillin

How to find new customers

Consumers are emerging from the downturn more powerful than ever. Companies that want to sell to them must appeal to basic identities or risk losing them for good.
Customers have never had more choice than they do now. Choice means power - the power to break anyone from car makers to airlines and clothing retailers that get their sales messages wrong.

Written by Kath Walters, Gina McColl, Jane Lindhe and Anthony Sibillin17 Sept. 09 22:00

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