Uncertainty is the defining characteristic of any boxing match. It is also the defining characteristic of business competition today. As they fight their way through the current global turbulence, business leaders can learn much from two distinct approaches to mastering the uncertainty of the ring: Agility and absorption. Companies can employ agility to spot and exploit changes in the market. Alternatively, they can rely on their powers of absorption to withstand market shifts. In unstable times cultivating and using both capabilities in combination can help companies not only survive, but emerge as true market leaders.
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