Stories by Robert Lake

Dice with death by presentation

When a crime is committed, the perpetrator is punished, but when the presenter commits the crime with PowerPoint, it is the audience who is punished. We are punished every time we sit through a poorly designed presentation, with odd colours, a surfeit of corporate logos and hard-to-read text disjointed by bullet points.
We then go on to commit the same crime ourselves, with the same poorly designed presentations. As well as punishing our audiences, we also fail to achieve our aim, which is to inform and persuade.

Written by Robert Lake10 June 08 22:00