Microsoft's hostile offer for lagging internet portal Yahoo! has significant implications for the local internet landscape.
In Australia, Microsoft's online arm is represented by ninemsn, a 10-year-old 50-50 joint venture with former Packer group PBL Media. Ninemsn is the No. 1 internet destination in Australia, helped by its use of the HotMail brand webmail service, which lands people automatically at ninemsn when they log into or out of the mail service.
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