Have you ever asked a child what they want to be when they grow up and received the answer, "an IT consultant"?
Arguably, the information and communication technology industry, more than any other sector, is in need of an image makeover - and soon. It's a fact that the name alone may be enough to send yawns around a room of year 12 students. So how do we attract people to an industry lacking a strong, identifiable brand image?
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