The market for social networking properties is set to expand rapidly. End-user generated revenues from social networking, dating services and personal content delivery facilities will increase globally from $US572 million this year to more than $US5.7 billion in 2012, with social networking accounting for 50 per cent, US market research organisation Juniper Research says in a recent report.
The research report suggests that the delivery of content through mobile telephones will play a large part in the predicted growth with viral marketing contibuting to the rapid expansion of users.
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