Strategic is the most overused word in the vocabulary of business. Frequently it's just another way of saying, "This is important." The reality is that there are only a few situations in which companies' strategies affect outcomes. Such situations are, however, worth trying to create since the alternative, achieving superior efficiency, is a more demanding route to success, and a more impermanent one.
The aim of true strategy is to master a market environment by understanding and anticipating the actions of other economic agents, especially competitors. But this is possible only if they are limited in number.
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