What do yachties, golf enthusiasts, gym members and real estate investors have in common? Geoff Charleston is doing his best to find out. As IT manager at the luxury Queensland resort, Sanctuary Cove, Charleston is putting the finishing touches to an integrated customer relationship management (CRM) system.
Drawing information from resort facilities including a marina, restaurants and bars, a golf club, a health centre and a real estate sales office, he is banking on the system providing valuable insights for his company.
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