Stories by Stephen Patience

IT gets sales force to eat own dog food

Masterpet had invested heavily in automating sales processes, from point of sale to warehouse order and delivery. But while the changes delivered efficiencies, its system was crying out for an overhaul. And the need was most evident in the business processes affecting the way the organisation’s sales force worked.
For Masterpet, automation meant over half of its orders being filled using portable data terminals (PDTs) and hand-helds, simplifying the order process and freeing staff to focus on selling the pet accessories and food for which the company is known.

Written by Stephen Patience28 Feb. 04 22:00