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Stories by Matt Kapko

How Social Media Is Enhancing the World Cup Experience

More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a Brazilian supermodel can.)

Written by Matt Kapko14 June 14 02:06

Snapchat Must Either Grow Up or Risk Disappearing

Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.

Written by Matt Kapko11 June 14 23:27

In Pictures: 10 ways Google has failed with Google+

Google+ was a late but welcomed arrival to social media scene about three years ago. However, Google's answer to Facebook has failed to provide real competition. Here's a look at 10 ways the search engine king as fallen down with Google+.

Written by Matt Kapko26 May 14 08:17

Traversing the Labyrinth of Social Marketing Metrics

Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

Written by Matt Kapko22 May 14 03:57

How to Ensure Your Social Media Privacy

Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.

Written by Matt Kapko15 May 14 06:31

Gartner Tells IT Executives How to Enable Enterprise Collaboration

Collaboration is the essence of teamwork and probably the most important reason businesses build teams in the first place. Ironically, however, many companies struggle to embrace and enable collaboration among today's digital workforce?

Written by Matt Kapko14 May 14 00:05

How gamification drives business objectives

As more businesses add gamification to their repertoire of tools, the misconception remains that awarding points or badges for existing activities should do the trick. After all, who doesn't like more points and badges?

Written by Matt Kapko09 May 14 09:56

Has Social Media Become the Wild, Wild West for Marketers?

Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.

Written by Matt Kapko26 April 14 05:54

Facebooks Declining Organic Reach a 'Real Nightmare' for Marketers

Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.

Written by Matt Kapko05 April 14 01:33

Yahoo CEO Talks Mobile, Advertising and Tumblr

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Written by Matt Kapko19 March 14 18:12

Why C-Suite Executives Need to Shine on Social Media

Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

Written by Matt Kapko18 March 14 19:09

Social Media Getting More Spontaneous and Less Personal

Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

Written by Matt Kapko11 March 14 16:55

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

Written by Matt Kapko13 Feb. 14 15:40