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Stories by Matt Kapko

Apple purposefully avoids enterprise at WWDC

Enterprise definitely was not the star of Apple's show at WWDC last week. The company barely mentioned business users or developers during the opening keynote, but it did introduce several improvements that should have far reaching implications for enterprise coders and IT.

Written by Matt Kapko21 June 16 05:09

Social networks continue to eat news publishers' lunch

Social sites have helped spawn many new industries, but they're also a real threat to online news publishers, who are increasingly squeezed out by algorithms, ad blockers and audiences that don't care where their news come from, according a new report.

Written by Matt Kapko17 June 16 07:01

Microsoft's big bet on LinkedIn not just about data

The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.

Written by Matt Kapko16 June 16 03:27

B2B marketers start to see value in social media

Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.

Written by Matt Kapko04 June 16 05:52

Apple's enterprise partnerships, big and small, start to pay off

Apple is slowly strengthening its foothold in the enterprise through a series of partnerships with established providers of business services, large and small. Here's a breakdown of what's working, from the perspective of Apple's leading business partners, as well as how the pacts benefit CIOs.

Written by Matt Kapko02 June 16 22:00

Most marketers miss mark with mobile messaging

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

Written by Matt Kapko28 May 16 00:22

Twitter's tiny tweaks do little to address big issues

Twitter plans to make some changes to its social network later this summer, but the overdue modifications clearly demonstrate the company's ongoing struggle to innovate.

Written by Matt Kapko26 May 16 04:17

Why Android on Chrome could have big impact on business

Businesses that have overlooked Chromebooks due to software limitations now have a new reason to reconsider their decisions. Chrome OS devices will soon be able to run Android apps.

Written by Matt Kapko21 May 16 06:08

Social media a missed opportunity for customer service

A new report suggests most companies simply don't understand how effective social media can be for customer service, and majority of brand feedback people leave on social sites is ignored.

Written by Matt Kapko14 May 16 01:29

Popular messaging apps present real enterprise threat

CIOs and other IT professionals need to strategically manage the use of today's popular consumer messaging apps in the enterprise. While that process can be a challenge, it's possible to protect your business without blocking all rogue IT.

Written by Matt Kapko12 May 16 22:00

SAP design chief talks details of Apple deal

SAP's chief design officer says modern workers have high expectations for the enterprise apps they use each day, and the company's recent deal with Apple is designed to elevate business software and enhance the overall SAP user experience.

Written by Matt Kapko10 May 16 23:01

4 tips to help switch marketing automation systems

What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

Written by Matt Kapko09 May 16 23:34

Twitter dives as Facebook continues to thrive

Facebook continues to defy expectations with incredible growth in virtually every important area of business success, and its accomplishments stand in stark contrast to Twitter's decidedly tepid performance.

Written by Matt Kapko30 April 16 00:07

What Apple's first down quarter in 13 years really means

All eyes are on Apple after the company suffered its first period of revenue decline since 2003. The next iPhone release will be a defining moment for the company, according to analysts.

Written by Matt Kapko29 April 16 03:38