Stories by Matt Kapko

Taco Bell CMO on digital marketing's 7 paradoxes

Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.

Written by Matt Kapko28 Jan. 16 04:49

Google for Work much quicker to deploy than Office 365

Companies that deploy Google for Work do it an average of four months faster than those that choose Microsoft Office 365, according to a new report. However, Microsoft stole more customers away from Google than it lost to the rival cloud provider.

Written by Matt Kapko20 Jan. 16 23:53

Entertainment titans talk the future of TV ads at CES

The worlds of marketing and entertainment are more complicated than they were a just decade ago and there’s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the medium has a bright future.

Written by Matt Kapko09 Jan. 16 16:00

Apple and IBM partnership yields 100 iOS enterprise apps

Less than a year-and-a-half after Apple and IBM teamed up to create the MobileFirst for iOS program, the tech giants have released 100 iOS apps that target 65 professions across 14 industries including healthcare, banking and travel.

Written by Matt Kapko19 Dec. 15 00:30

IT pros should focus on largest public cloud providers

Forrester Research predicts large enterprises will shift their focus to public cloud vendors in 2016. It also warns that the market will consolidate around industry stalwarts and IT pros should reformulate their cloud decisions accordingly.

Written by Matt Kapko17 Nov. 15 19:57

Apple says the iPad Pro is built for business senior writer Matt Kapko visited Apple headquarters yesterday to talk about the iPad Pro the company’s strategy for positioning it as a tool for business.

Written by Matt Kapko13 Nov. 15 22:09

How a big U.K. bank uses Facebook at Work for collaboration

Facebook for Work, the company's social network for business, has been available as a limited pilot for about a year, but the support of Royal Bank of Scotland helps legitimize the soon-to-be-released product for security-conscious organizations.

Written by Matt Kapko10 Nov. 15 21:42

IT leaders plan to further embrace cloud in 2016

Momentum will continue to mount around cloud-based enterprise applications in 2016, according to a new survey of CIOs and other tech leaders, and though many security challenges remain, concerns over shadow IT are on the decline.

Written by Matt Kapko05 Nov. 15 17:45

Twitter CEO proves he still doesn't get it

At its largest conference of the year, Twitter failed to address the underlying cause of its ongoing struggles. The company is running out of time for a turnaround, and this latest misstep could prove to be the most costly yet.

Written by Matt Kapko26 Oct. 15 21:44

Facebook (finally) goes beyond the 'Like' with new 'Reactions'

Facebook is set to roll out a new way for users to interact, beyond comments and the simple 'Like' button. However, its new 'Reactions' emojis aren't the "Dislike" option many users want, and they attempt to solve a problem that may not have a solution.

Written by Matt Kapko09 Oct. 15 19:29

Google for Work thriving by dumping the ‘enterprise’

Google for Work is celebrating the first anniversary of its name change from Google Enterprise. The division’s leader says machine learning, virtual reality and connected devices will make work tools even smarter.

Written by Matt Kapko02 Oct. 15 20:23

Is Apple's walled garden showing signs of erosion?

A rudimentary malware attack that infected hundreds of iOS apps before Apple caught on puts a spotlight on security and brings into question the market perception that Apple's platform and devices are inherently safer than rivals' products.

Written by Matt Kapko30 Sept. 15 15:00

4 out of 5 Google for Work customers avoid Google Drive

Google released new statistics that reveal that only 20 percent of its business customers who use its Drive cloud storage service each month. The company also announced that Ernst & Young has verified Drive's support for privacy standards.

Written by Matt Kapko22 Sept. 15 18:37

What CIOs can learn from Facebook's use of open source

Facebook detailed its philosophy on open source at the company's annual @Scale developer conference this week. The company’s head of open source also shared some related advice for IT professionals.

Written by Matt Kapko15 Sept. 15 23:47