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Stories by Matt Kapko

IT pros say Google slowly infiltrating enterprise, education

Google's impact on the enterprise market may not have been obvious at its annual I/O developers conference in San Francisco last week, but the implications of the company's growing involvement and interest in business applications are strong. Google's suite of apps for work and education continue to help organizations cut costs while improving communication, productivity and collaboration across teams.

Written by Matt Kapko05 June 15 00:15

How to use Google's new privacy and security tools

Google stores, manages and sometimes sells an astonishingly large and complex amount of user data. Unfortunately, that digital information isn't always kept secure or private, but Google puts some degree of control in the hands of its users. To offer you a little more control, Google this week rolled out an updated online hub designed to help manage privacy settings, called My Account, as well as a pair of tools that streamline the process of safeguarding user data.

Written by Matt Kapko03 June 15 02:51

IT pros share tips for building strong peer networks

Networking with peers isn't a science -- there is no right or wrong way -- but IT leaders who commit to fostering their networks of coworkers and colleagues online can benefit in myriad ways. Technology and social media will never replace face-to-face conversations. However, a well-built digital network of intelligent and influential peers can be invaluable for IT leaders who need to stay informed and connected with the issues and individuals that are key to their professional endeavors.

Written by Matt Kapko28 May 15 23:41

Why Twitter Cards are key to social media marketing

Twitter Cards are one of the core features of Twitter's platform. However, if you aren't aware of them or confused by what they do, you're not alone. Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience they provide in their timeline.

Written by Matt Kapko23 May 15 01:01

LinkedIn survey details 'new norms at work'

A new survey of 15,000 LinkedIn users with fulltime jobs, 1,000 of which reside in the United States, draws some interesting conclusions while also reinforcing common perceptions about the "new norms" within the modern U.S. workplace.

Written by Matt Kapko09 May 15 02:51

Why you should use LinkedIn Pulse to self-publish

Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they're trying to achieve.

Written by Matt Kapko21 March 15 00:18

7 Common Mistakes Job Seekers Make on LinkedIn

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko28 Feb. 15 06:48

7 Things You Should Never Do on Twitter

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko19 Feb. 15 07:35

In Pictures: 10 simple-to-use social media monitoring and analytics tools

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and analyse the metrics to draw actionable insights and demonstrate real ROI.

Written by Matt Kapko28 Jan. 15 08:23

How Mobile, Social Tech Elevate Enterprise Collaboration

Collaboration in the enterprise comes in many forms, but no trends have shaped the market more than social media and mobile technology. The ongoing convergence of smartphones, always-on connectivity and ubiquitous social media lifts collaboration to new heights.

Written by Matt Kapko23 Jan. 15 08:56

Why Ad Tech Consolidation Is Good for CIOs

In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

Written by Matt Kapko09 Dec. 14 03:15

How (and Why) Facebook Excels at Data Center Efficiency

Efficiency is a priority at the core of Facebook's capability to scale, according to Jason Taylor, the company's vice president of infrastructure. There are never more than five types of servers in use at any of Facebook's data centers, located in five different regions, and no servers or infrastructure sit dormant waiting for services to launch, Taylor told analysts yesterday at the Credit Suisse Technology Conference.

Written by Matt Kapko04 Dec. 14 06:44

Google Offers 5 Tips on How to Maximize Your Digital Workforce

Google's recent "Work the Way You Live" whitepaper lays out the company's vision for workplace productivity and collaboration in the modern digital age. The company asks in the paper, "Why shouldn't work happen with the same speed and collaboration we enjoy in our private lives?" Today's consumers are constantly connected, checking their mobile phones 150 times per day on average and openly sharing everything on social media. They expect their employers to empower them with the same consumer-friendly technologies they use outside the office. Google believes five basic principles separate the businesses that successfully deliver on this opportunity and those that don't.

Written by Matt Kapko04 Dec. 14 03:41