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Stories by Sharon Goldman

Retailers get an IoT wake-up call

The recent Distributed Denial of Service (DDoS) attack that infected internet of things devices should serve as a warning to retailers that are investing heavily in IoT tech this holiday season and beyond.

Written by Sharon Goldman29 Nov. 16 00:59

How the internet of things is revolutionizing retail

The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.

Written by Sharon Goldman01 July 16 02:16

6 ways data is taking over retail

Data has seeped into every nook and cranny of the retail process, thanks to everything from mobile devices and Wi-Fi to beacons, sensors, cookies and POS terminals. The result? A nearly total data takeover of the retail landscape.

Written by Sharon Goldman12 May 16 20:30

Why data scientist is the hottest tech job in retail

It should be clear to every IT leader in every industry that data is eating the world. The retail sector is no different. And finding the people who can mine the gold out of the vast veins of data running through the retail world is proving particularly challenging.

Written by Sharon Goldman13 April 16 21:48

Don’t believe (all) the martech hype

While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.

Written by Sharon Goldman22 March 16 22:10

Can marketing tech track the entire customer lifecycle?

The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?

Written by Sharon Goldman17 Feb. 16 23:26

How technology is transforming the retail sales associate role

While no one’s denying the power of online retail sales, shoppers aren’t giving up physical stores anytime soon. Here’s how technology’s leveraging the best of both worlds and why success lies with the sales associate.

Written by Sharon Goldman02 Feb. 16 00:00

6 tips for a better mobile retail experience

Mobile technology should be a perfect way for stores to enhance the in-store shopping experience for their customers, but far too often it’s clunky and frustrating. Here are six ways to improve the retail app experience.

Written by Sharon Goldman06 Nov. 15 15:26

5 cutting-edge retail technology trends

You may not think of your local department store as a hub of innovation. But technology drives almost every step of the retail experience. Here are five ways some companies are tapping emerging to provide ever more value to their customers.

Written by Sharon Goldman06 Oct. 15 14:53

4 tech tips to guarantee holiday success for retailers

Retail sales are predicted to hit new highs this holiday season. But staying on top of technology issues might mean the difference between success or failure when it comes to competing for those shopping dollars. Here are a handful of ways to ensure retailers are ready.

Written by Sharon Goldman29 Sept. 15 15:58

Retail CIOs must balance security with innovation

When Home Depot and Target experienced large-scale security breaches on payment systems in 2014, it hit those top retailers hard: Criminals stole millions of consumers' debit and credit card data; the companies lost hundreds of millions of dollars in fines and lost sales; and their brand reputations suffered.

Written by Sharon Goldman06 Aug. 15 00:24