‘Look at everything through a different lens to change and adapt towards a more data-driven culture.’
Stories by Carmen Vicelich
‘We live in the age of ‘ME', where ‘I' as the consumer now hold all the power.’
Data can add tremendous value to a company – but can also damage a brand if you don’t protect, leverage it or get it right.
It’s no coincidence that Google, Amazon and some of the most valuable companies in the world today were built not on product but on data from the outset