Stories by Don Scheibenreif

How CX changes when your customer is a 'thing'

Digital society is emerging around us. It is the collection of people, organisations and things that are engaged in persistent digital interactions. What’s more, Internet-connected things and ambient artificial intelligence are gaining the ability to act on behalf of human customers. But what does CX (customer experience) even look like for a thing?

Written by Don Scheibenreif05 Sept. 19 17:47