An academic institution, like any other business, needs to distinguish itself as a place of superior quality as it competes for students and dollars. Its message about who it is and what it stands for must speak to prospective students whose families are considering one of the largest investments they'll ever make, and persuade potential donors that their dollars will be well spent. That's essentially what Sandra King, CMO of Bentley College, does as she creates the framework that accurately positions the institution, its academic focus and the overall Bentley experience. We talked with King at the school's Waltham, Mass., campus.
- Free Whitepaper! Learn how to create an analytics environment that is governed, scalable and self-serve.
- Free Whitepaper! The 5 criteria to help you select the right analytics platform for your organization.
- Free Whitepaper! Learn how IT is evolving from producer to enabler, and fostering collaboration around analytics.