Stories by Karen Haslam

Apple readies mass market assault

Having invested a lot on marketing and extending its channels over the last few years, and with the benefit of the iPod halo effect, Apple Computer feels that it is now in a position to address the broader market, according to the company's chief financial officer.
The timing of the launch of the Mac mini and the iPod shuffle is spot-on, explained CFO Peter Oppenheimer speaking to analysts at the Morgan Stanley Semiconductor and System Conference. The launch comes at a time when Windows users are thinking about moving to the Mac, he said, referring to the iPod halo effect.

Written by Karen Haslam11 March 05 22:00